โดย บุญเลิศ กมลชนกกุลหัวหน้าสายงาน Clients and Markets และหุ้นส่วน บริษัท PwC ประเทศไทย นับถอยหลังอีกไม่ถึงเดือนก็จะเริ่มปีพุทธศักราชใหม่แล้ว โดยช่วงโค้งสุดท้ายของปีเช่นนี้ถือเป็นเวลาทองของหลายธุรกิจ เพราะเป็นช่วงที่ผู้บริโภคต่างจับจ่ายใช้สอยสินค้าและบริการมากที่สุด และยังเป็นช่วงที่หลายบริษัทกำลังยุ่งมากที่สุดอีกด้วย เพราะต้องเร่งปิดงบการเงินประจำปี และจัดทำแผนกลยุทธ์สำหรับปีหน้า ซึ่งเมื่อพูดถึงแผนธุรกิจแล้ว ผมมีผลสำรวจ APEC CEO Survey 2018: Thailand Report - Navigating growth in the age of digital
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