โดย พงษ์ศักดิ์ อัชชะกุลวิสุทธิ์ หุ้นส่วนสายงานตรวจสอบบัญชี บริษัท PwC ประเทศไทย ปัจจุบันกระแสของข้อมูลขนาดใหญ่ หรือ บิ๊ก ดาต้า (Big Data) นั้น กำลังเป็นที่พูดถึงในวงกว้าง เนื่องจากประโยชน์ที่ได้รับจากการวิเคราะห์ข้อมูลขนาดใหญ่ สามารถนำไปใช้ให้เกิดประโยชน์ทางธุรกิจในหลายๆ ด้านด้วยกัน โดยเฉพาะอย่างยิ่ง การทำความเข้าใจถึงความต้องการของลูกค้าในด้านต่างๆ เพิ่มขึ้น ทำให้สามารถนำไปต่อยอดการแข่งขันทางธุรกิจได้ แต่องค์กรส่วนใหญ่อาจยังไม่ได้ให้ความสำคัญกับคุณภาพของข้อมูล (Data Quality) ที่จะนำมาใช้ในทุกมิติ
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